pascoe's tumblr

"It’s not something to be taken lightly, we have to work out how to do it properly, it needs to be..."

Fri, 06 Nov 2009 08:35:10 +0000

““It’s not something to be taken lightly, we have to work out how to do it properly, it needs to be done in a way that preserves the agency. There is, I believe, a big opportunity for agencies to be smarter, get a percentage of the cost savings and actually turn something into a revenue stream that is not currently a revenue stream by working smarter.””

- Agencies need to work smarter, Kimberly-Clark marketing chief warns

My Top 5 Artists (Week Ending 2009-11-1)

Mon, 02 Nov 2009 20:30:26 +0000

My Top 5 Artists (Week Ending 2009-11-1):

Imported from Last.fm Tumblr by JoeLaz

"How is the exploration/exploitation gap closed? Like most things in marketing, it comes back to the..."

Fri, 30 Oct 2009 19:58:57 +0000

“How is the exploration/exploitation gap closed? Like most things in marketing, it comes back to the client. As much as people like to talk about the agency of the future, it will never happen until the client gets there first. Shorter client-agency alliances, smaller budgets and faster review cycles create a more competitive environment that forces everyone involved to be more alert. When relationships are unstable, shifting, and temporary, it’s the balance that count. That means not only having innovative ideas, but also executing them swiftly and flawlessly.”

- i [love] marketing. : Why Digital Agencies Aren’t Ready to Lead

Quick links

Wed, 28 Oct 2009 21:32:12 +0000

UK launch for Google Powermeter via AlertMe – but please don’t tweet your light switch

Some stats on Sky’s iPhone apps - including 1.8mill downloads across all 4 of its apps, and is reportedly making £60k in ad sales across them.

And it’s not digital, but I really like this new TVC from McDonald’s here on YouTube.

Another great mixer app- Sonifi for iPhone & iPod Touch...

Wed, 28 Oct 2009 14:02:41 +0000

Another great mixer app- Sonifi for iPhone & iPod Touch (via Torley)

http://www.paulgraham.com/really.html

Wed, 28 Oct 2009 13:30:41 +0000

http://www.paulgraham.com/really.html:

These quotes about luck are not from founders whose startups failed. Founders who fail quickly tend to blame themselves. Founders who succeed quickly don’t usually realize how lucky they were. It’s the ones in the middle who see how important luck is.

My Top 5 Artists (Week Ending 2009-10-25)

Mon, 26 Oct 2009 18:03:47 +0000

My Top 5 Artists (Week Ending 2009-10-25):

Imported from Last.fm Tumblr by JoeLaz

"One of the reason’s people subscribe to Graze is because every time a box arrives it is a reminder..."

Mon, 19 Oct 2009 21:58:45 +0100

“One of the reason’s people subscribe to Graze is because every time a box arrives it is a reminder to themselves and their colleagues that they are a) healthy, and b) the sort of person that enjoys high quality design.”

- Fast, good, cheap, and something else | The Equity Kicker

My Top 5 Artists (Week Ending 2009-10-18)

Mon, 19 Oct 2009 19:35:46 +0100

My Top 5 Artists (Week Ending 2009-10-18):

Imported from Last.fm Tumblr by JoeLaz

Australian data from the Australian government

Mon, 19 Oct 2009 07:48:10 +0100

Australian data from the Australian government :

From Will’s Datarati blog, I see the Aust Govt has opened up its data access. Haven’t yet checked to see how extensive it is.

"A small percentage of employees couldn’t give a toss about their jobs and are generally quite bad at..."

Sat, 17 Oct 2009 21:30:55 +0100

“

A small percentage of employees couldn’t give a toss about their jobs and are generally quite bad at them.

The majority are perfectly competent but aren’t so into their work that they are constantly thinking of ways that things could be done better.

Then there are the small number left, the committed, enthusiastic and innovative folk who care about what they do and will put effort into improving things.

”

- The myth of engaging with everyone

Don’t worry about me… TheWayofTheWeb

Tue, 13 Oct 2009 08:14:02 +0100

Don’t worry about me… TheWayofTheWeb:

Nice succinct post from Dan

My Top 5 Artists (Week Ending 2009-10-11)

Mon, 12 Oct 2009 20:53:15 +0100

My Top 5 Artists (Week Ending 2009-10-11):

Imported from Last.fm Tumblr by JoeLaz

My Top 5 Artists (Week Ending 2009-10-4)

Mon, 05 Oct 2009 15:20:54 +0100

My Top 5 Artists (Week Ending 2009-10-4):

Imported from Last.fm Tumblr by JoeLaz

ITV & BT: Today's snippet/rumour

Mon, 05 Oct 2009 12:06:49 +0100

(well, Sunday’s really)

BT thinking of buying ITV? Express article here.

The report goes back and forth between “planned” and “discussed at board level” .

Not surprisingly, neither co has said anything on their news pages or to their respective markets.

(via harshrule)

Sun, 04 Oct 2009 10:11:26 +0100

(via harshrule)

Agencies Need to Think Like Software Companies - Advertising Age - DigitalNext

Sat, 03 Oct 2009 10:29:07 +0100

Agencies Need to Think Like Software Companies - Advertising Age - DigitalNext:

(via Instapaper)

Serving the client at the expense of the actual work

Tue, 29 Sep 2009 11:14:28 +0100

Serving the client at the expense of the actual work:

From the CP+B handbook: (my bolding)

“…we don’t think of this as a service business. Some advertising agencies, perhaps even one you’ve worked for, do describe it that way.And maybe that’s why they are so willing to create faulty advertising if that’s what their client wants. We call that malicious obedience.”

My Top 5 Artists (Week Ending 2009-9-27)

Tue, 29 Sep 2009 03:04:25 +0100

My Top 5 Artists (Week Ending 2009-9-27):

Imported from Last.fm Tumblr by JoeLaz

My Top 5 Artists (Week Ending 2009-9-20)

Tue, 22 Sep 2009 01:55:55 +0100

My Top 5 Artists (Week Ending 2009-9-20):

Imported from Last.fm Tumblr by JoeLaz