— The myth of engaging with everyoneA small percentage of employees couldn’t give a toss about their jobs and are generally quite bad at them.
The majority are perfectly competent but aren’t so into their work that they are constantly thinking of ways that things could be done better.
Then there are the small number left, the committed, enthusiastic and innovative folk who care about what they do and will put effort into improving things.
17 Oct 09
05 Oct 09
ITV & BT: Today's snippet/rumour
(well, Sunday’s really)
BT thinking of buying ITV? Express article here.
The report goes back and forth between “planned” and “discussed at board level” .
Not surprisingly, neither co has said anything on their news pages or to their respective markets.
29 Sep 09
Serving the client at the expense of the actual work →
From the CP+B handbook: (my bolding)
“…we don’t think of this as a service business. Some advertising agencies, perhaps even one you’ve worked for, do describe it that way.And maybe that’s why they are so willing to create faulty advertising if that’s what their client wants. We call that malicious obedience.”
