It’s not something to be taken lightly, we have to work out how to do it properly, it needs to be done in a way that preserves the agency. There is, I believe, a big opportunity for agencies to be smarter, get a percentage of the cost savings and actually turn something into a revenue stream that is not currently a revenue stream by working smarter.— Agencies need to work smarter, Kimberly-Clark marketing chief warns
How is the exploration/exploitation gap closed? Like most things in marketing, it comes back to the client. As much as people like to talk about the agency of the future, it will never happen until the client gets there first. Shorter client-agency alliances, smaller budgets and faster review cycles create a more competitive environment that forces everyone involved to be more alert. When relationships are unstable, shifting, and temporary, it’s the balance that count. That means not only having innovative ideas, but also executing them swiftly and flawlessly.— i [love] marketing. : Why Digital Agencies Aren’t Ready to Lead
UK launch for Google Powermeter via AlertMe – but please don’t tweet your light switch
Some stats on Sky’s iPhone apps - including 1.8mill downloads across all 4 of its apps, and is reportedly making £60k in ad sales across them.
And it’s not digital, but I really like this new TVC from McDonald’s here on YouTube.
These quotes about luck are not from founders whose startups failed. Founders who fail quickly tend to blame themselves. Founders who succeed quickly don’t usually realize how lucky they were. It’s the ones in the middle who see how important luck is.
One of the reason’s people subscribe to Graze is because every time a box arrives it is a reminder to themselves and their colleagues that they are a) healthy, and b) the sort of person that enjoys high quality design.— Fast, good, cheap, and something else | The Equity Kicker
From Will’s Datarati blog, I see the Aust Govt has opened up its data access. Haven’t yet checked to see how extensive it is.
