the slightly smaller rotunda

Also check me out here:
http://del.icio.us/andrewpascoe &
GReader shared items http://tinyurl.com/5f9zpo &
http://blog.andrewpascoe.com - altho rarely updated lately :(


reblogged from clientsfromhell

Business as Usual

  • CLIENT: We’d like to go ahead and book you to handle this year’s edition but, of course, we’re in the middle of a tough recession. So we’ll only be able to offer you about 50% of what we paid last year.
  • ME: I gave you a heavily discounted price last year as an introductory deal. I said at the time it was a one-off and included a quote at the full price to illustrate.
  • CLIENT: Yeah… Anyway, we’d like you to get to work immediately, since the deadline is
  • this time next week.
  • ME: You had a three-month lead last time.
  • CLIENT: Uh-huh… Moving forward, we want you to treat this as urgent. Oh, and we’ll be paying you when the project comes into profit, of course.
  • ME: So, you want me to do three months graft in a week, on the promise that when or if you make money out of my work you’ll pay me less than half what my time is worth.
  • CLIENT: To be honest, we thought you’d be more grateful.


2009basicFail #356

How is it that in 2009 some parts of a display media campaign that should be so simple are anything but?

Why don’t all the big adservers include a column in their reports that is “Benchmark click rate for this industry”?

Yes it means nought, but everyone knows the client is going to ask…. and the adservers actually have the info somewhere.



My Top 5 Artists (Week Ending 2009-11-15)
  1. Paul Dempsey (45) 
  2. Okkervil River (28) 
  3. The Waifs (26) 
  4. Death Cab for Cutie (23) 
  5. Yo-Yo Ma (22) 

Imported from Last.fm Tumblr by JoeLaz

Stocktwit and Bloomberg

This is great - a curated list of the top Stocktwit(ters) is now available on the Bloomberg terminals.



Apple Files Patent for Un-skip-able Ads on iPhones, iPods

lifted straight from Chas, from the NYT:

“Filing a patent application, of course, doesn’t necessarily mean that the company plans to use the technology. But the application shows, at the least, that Apple has invested in research to develop what it calls an ‘enforcement routine’ that makes people watch ads they may not want to watch.

“Its distinctive feature is a design that doesn’t simply invite a user to pay attention to an ad — it also compels attention. The technology can freeze the device until the user clicks a button or answers a test question to demonstrate that he or she has dutifully noticed the commercial message. Because this technology would be embedded in the innermost core of the device, the ads could appear on the screen at any time, no matter what one is doing.”



What makes good information design?

What makes good information design?

My Top 5 Artists (Week Ending 2009-11-8)
  1. Mumford & Sons (60) 
  2. Death Cab for Cutie (44) 
  3. God Help The Girl (31) 
  4. The Go Set (27) 
  5. Israel Nash Gripka (22) 

Imported from Last.fm Tumblr by JoeLaz



The image accompanying  feed.razorfish.com - the latest digital brand experience report from Razorfish.

The image accompanying  feed.razorfish.com - the latest digital brand experience report from Razorfish.



http://annemccrossan.typepad.com/a_bit_visceral/2009/09/retuning-the-returns-.html

“the power and potential of network communications increasingly makes much marketing communications activity a tax paid for being unremarkable.”



“ It’s not something to be taken lightly, we have to work out how to do it properly, it needs to be done in a way that preserves the agency. There is, I believe, a big opportunity for agencies to be smarter, get a percentage of the cost savings and actually turn something into a revenue stream that is not currently a revenue stream by working smarter. Agencies need to work smarter, Kimberly-Clark marketing chief warns